Eurospuma updates its fleet
In 2020 Eurospuma upgraded its fleet to match the brand's new visual identity, launched in 2019.
Eurospuma's new image aims to materialize over 50 years of history, to preserve the brand's iconic shape and colours. The fleet mirrors this language, using Eurospuma’s logo and slogan - Shaping the comfort of tomorrow.
"It is important that our fleet is aligned with the company's new image, so we went for simplicity and consistency in our communication," said the head of product management marketing.
Heavy duty trucks undertook a bigger change, adopting one of the colours of the Eurospuma pallet - green - that was the colour of our original trucks back in the day. This is also a way to honour the history of the company.